Lularoe

Exterior and Interior Brand Signage

Lularoe needed to translate its distinct, vibrant brand identity from digital to physical spaces. Our task was to create signage that captured their unique color palette and playful aesthetic in a tangible, durable form. The signs had to be instantly recognizable and inviting, reflecting their colorful merchandise.

Building Frontage

We fabricated custom channel letters for the main building facade. Each letter was internally lit with LEDs, featuring a custom-printed vinyl overlay to match Lularoe's specific multi-color gradient and vertical line texture. The layered square logo was constructed from stacked acrylic panels, each routed to size and painted in a corresponding brand color.

Interior Graphics & Wayfinding

Inside, we applied large-format vinyl graphics to key walls, replicating the brand's signature patterns and colors. Directional signs were made from clear acrylic with second-surface printing, giving a clean, floating appearance. We also produced dimensional lettering for internal department names, using painted PVC to maintain consistent brand colors.

The result

Vibrant colors popped against building walls.

Layered acrylic caught the light.

The brand's unique patterns filled the space.