BMW — Signage & Branding Project by Notatek
Premium exterior channel letters and sleek interior showroom graphics designed to meet the rigorous standards of this luxury automotive brand.
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BMW
Exterior Identity and Interior Directionals
BMW needed a complete signage package for their new dealership. The signs had to meet strict brand guidelines and stand up to the elements. We engineered solutions for both the building's exterior and the customer flow inside.
Building Identity
The main building sign was a set of custom-fabricated channel letters. We built them from aluminum, painted to match BMW's exact specification, and fitted them with white LEDs. Installation involved a crane to lift the large letters into place on the stone facade.
CNC routed aluminum faces
Internal LED illumination
Crane installation on concrete wall
Inside the Showroom
Inside, we produced brushed aluminum plaques for office identification and vinyl graphics for glass partitions. Wayfinding signs guided customers to sales and service areas. These smaller pieces maintained the clean, precise look of the brand.
The result
Bright light on the main sign.
Clear paths for customers.
A polished space, ready for business.