BMW

Exterior Identity and Interior Directionals

BMW needed a complete signage package for their new dealership. The signs had to meet strict brand guidelines and stand up to the elements. We engineered solutions for both the building's exterior and the customer flow inside.

Building Identity

The main building sign was a set of custom-fabricated channel letters. We built them from aluminum, painted to match BMW's exact specification, and fitted them with white LEDs. Installation involved a crane to lift the large letters into place on the stone facade.

• CNC routed aluminum faces

• Internal LED illumination

• Crane installation on concrete wall

Inside the Showroom

Inside, we produced brushed aluminum plaques for office identification and vinyl graphics for glass partitions. Wayfinding signs guided customers to sales and service areas. These smaller pieces maintained the clean, precise look of the brand.

The result

Bright light on the main sign.

Clear paths for customers.

A polished space, ready for business.