Casper's Ice Cream — Signage & Branding Project by Notatek
Custom illuminated channel letters and exterior building signage designed to showcase Casper's Ice Cream's iconic script logo. Mounted prominently on the red brick facade, our team delivered a high-contrast, durable solution that maximizes visibility and honors nearly a century of brand heritage.
Notatek produced electric signs for Casper's Ice Cream.
An exterior view of the Casper's Ice Cream building sign featuring white channel letters and dark framing on a red brick wall. The sign sits above a large multi-pane window and entrance overhang on a bright day.
Casper's Ice Cream
Exterior Channel Letter Signage
Casper's Ice Cream needed an exterior building sign that stood out against a tall red brick facade. The script logo required precise fabrication to keep the thin, connected lettering rigid across a wide span. We built a custom set of internally illuminated channel letters paired with a secondary backplate.
Channel Letter Fabrication
We formed aluminum returns and fitted them with white acrylic faces framed in dark trim caps. Below the main script, a dark backplate displays the block subtext clearly against the brick texture. Low-voltage internal LED modules deliver balanced lighting across the entire white surface.
White acrylic faces with dark trim caps
Formed aluminum returns and backing panels
Low-voltage internal LED illumination
Brick Mounting and Installation
Mounting the assembly high above the entryway glass required anchoring directly into the brick mortar joints. All power supplies and wiring pass through a single wall penetration into the interior ceiling cavity. The backplate masks mounting hardware and holds the lettering flush against the masonry.
The result
White script letters pop against the dark brick wall.
Internal LEDs light the entire logo uniformly at night.
A high-contrast sign sits directly over the glass entrance frame.
Project at a glance
- Photographs on file
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- Service on this project
- Electric Signs1 photograph
This work was designed, fabricated and installed by Notatek’s own crew at our American Fork, Utah shop.