New Balance

Flagship Store Exterior and Interior Branding

New Balance planned a new flagship store in a busy urban area. The challenge was creating a strong visual presence that stood out from surrounding retail while maintaining their clean brand aesthetic. Our signs needed to clearly mark the building and guide customers inside.

Building Facade and Entry

We fabricated the main exterior logo from brushed aluminum channel letters with white acrylic faces, internally lit by LEDs. This large sign mounted directly to the building's brick facade, ensuring high visibility day and night. At the entrance, frosted vinyl graphics were applied to glass doors, displaying operating hours and a smaller brand mark.

Interior Wayfinding and Displays

Inside, we produced a series of routed PVC and acrylic dimensional letters for department identification. These were installed with standoffs, giving them depth against concrete walls. Large format vinyl graphics were also printed and installed on feature walls, showcasing athletic imagery without overwhelming the space.

The result

A bright, recognizable logo on the street.

Clear paths through the retail floor.

Brand presence built into the walls.