Pearson — Signage & Branding Project by Notatek

Pearson

Campus Wayfinding and Interior Identity

Pearson's multi-building campus presented a navigation challenge for visitors and new staff. Our task was to create a cohesive signage system that guided people through the grounds and inside the buildings. This required clear wayfinding and consistent brand presence at every turn.

Exterior Wayfinding

We engineered large aluminum directional signs for the campus perimeter and parking areas. Each sign featured routed letters with internal LED lighting, powder-coated in Pearson's brand colors. Our team dug footings and set steel posts to ensure stable, visible markers day and night.

Interior Graphics and Directionals

Inside, we produced a range of acrylic plaques and vinyl graphics for office suites, conference rooms, and common areas. Laser-cut letters and digitally printed logos were applied to clear acrylic panels. We mounted these signs flush or with polished standoffs, ensuring a clean, modern look throughout the buildings.

The result

Paths are clear from the street to the door.

Bright letters glow against the brick.

Visitors find their destination without asking.

!Pearson logo, a white 'P' shaped like a person with an exclamation mark as its dot, on a blue background. Below, a dark gray abstract shape that could be mountains or a graph.