Stuhrling Original — Signage & Branding Project by Notatek
Elegant interior branding and premium illuminated logos for this renowned watchmaker’s corporate headquarters. Crafted by Notatek’s Utah team.
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Stuhrling Original
Retail Showroom Signage
Stuhrling Original required signage for their new retail space. The project involved translating their established brand identity into physical signs that would attract attention and define the interior. Our job was to produce precise representations of their logo and wordmark for both outside and inside the store.
Exterior Illumination
For the building's facade, we fabricated custom channel letters for the "STÜHRLING ORIGINAL" wordmark. Each letter was constructed from aluminum, with acrylic faces painted to match the client's specific brand colors. Internal LEDs provided bright, even illumination, making the sign visible day and night.
Interior Brand Elements
Inside, we produced several brand elements. This included flat-cut acrylic letters for the reception area, mounted with standoffs to create depth. We also applied frosted vinyl graphics to glass partitions, featuring the "S" emblem and brand motto, offering privacy while reinforcing the brand.
The result
The building face glows orange and blue.
Sharp acrylic letters define the interior.
Glass panels hold the etched emblem.