Texas Roadhouse — Signage & Branding Project by Notatek
We manufactured and installed iconic neon-trimmed channel letters and large-scale monument signs for this legendary steakhouse.
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Texas Roadhouse
Restaurant Signage Package
Texas Roadhouse needed a complete signage package for their new location. The signs had to capture their established brand identity, draw in hungry customers from the road, and guide them clearly once inside. Our work ensured brand consistency and high visibility from all approaches.
Exterior Signage
We fabricated and installed the large pylon sign, featuring an internally lit cabinet with the main logo and tenant panels. For the building façade, we built custom channel letters with red acrylic faces and internal LED illumination. Our installation crew used a crane to safely mount these large, heavy signs to the building and pylon structure.
Illuminated pylon sign
LED channel letters
Directional pole signs
Interior Signage
Inside, we produced dimensional letters for the host stand and routed wood panels for wayfinding signs. Custom vinyl graphics were printed and applied to walls and glass partitions throughout the dining area. We also supplied non-illuminated menu boards and restroom signs, maintaining a consistent look.
The result
Bright red letters glow against the night sky.
Customers find their way from the highway to their table.
The restaurant's brand is clear, inside and out.