Jersey Mikes — Signage & Branding Project by Notatek
Exterior channel letters and interior menu boards designed to match the brand's classic American sub shop aesthetic. Durable materials ensure lasting quality in high-traffic locations.
This photo displays the exterior of a Jersey Mike's Subs franchise featuring a large, illuminated oval channel letter sign mounted high on the building's facade. The storefront combines modern commercial architecture with rustic touches, including stacked stone pillars, gooseneck lighting fixtures, and a wooden pergola accent over the windows.
Jersey Mikes
Exterior and Interior Signage
Jersey Mike's required signage that reflected their classic American sub shop aesthetic while ensuring durability in high-traffic areas. The challenge was to create a consistent brand presence across diverse architectural styles, from modern commercial plazas to rustic wood-paneled buildings. Our work focused on crafting signs that would last and capture attention.
Exterior Building Signs
We fabricated various exterior signs, including illuminated channel letters and large oval cabinet signs, often mounted high on building facades. These signs used sturdy aluminum and acrylic, designed for maximum visibility and resistance to elements. Some locations featured dimensional panel signs, illuminated by gooseneck fixtures to complement rustic stone and wood exteriors.
Menu Boards and Wayfinding
For drive-thru locations, we installed multi-panel outdoor menu boards on black posts, featuring backlit sections for clear visibility of food items and pricing. Inside, we provided matching menu displays. We also produced branded metal parking signs, directional signs, and vinyl window graphics to guide customers for pickup and general navigation.
The result
Bright, clear letters on every facade.
Durable signs withstand constant traffic.
Consistent branding guides customers inside and out.
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