Crumbl — Signage & Branding Project by Notatek
Custom illuminated signage and branded interior elements for one of America's fastest-growing cookie franchises. Our team delivered consistent quality across multiple locations.
An interior environmental branding setup showcasing a glossy black wall mural, whisk-shaped hanging lights, a vintage car-shaped couch, and a custom claw machine. An aluminum stepladder stands in the foreground during installation or staging.
A glowing LED script sign displaying 'Baking Sweet Memories' mounted on a lush green artificial foliage wall panel. The wall feature is paired with patterned dessert wallpaper and modern interior finishes to create an eye-catching photo backdrop in a bakery environment.
Exterior view of a Crumbl Cookies store location featuring a dimensional channel letter sign above the entrance canopy and large vinyl graphics on the glass windows.
A double-sided exterior hanging sign for Crumbl Cookies mounted under a shopping center overhang. A green stepladder stands on the sidewalk below, indicating recent sign installation or service.
A customer stands in front of a bakery entrance holding an open pink box of cookies. Above the glass entrance door, a circular illuminated electric sign displays the bakery's chef logo, accompanied by custom window graphics.
An exterior view of a Crumbl Cookies storefront located within a brick shopping center plaza. The building features a bold black logo sign box mounted above sleek dark awnings and floor-to-ceiling glass windows.
Front exterior view of a modern Crumbl Cookies retail store. A dark sign board featuring white dimensional lettering and the iconic baker logo is mounted above the main glass entrance. An A-frame sign stands on the sidewalk near the entrance.
Four children pose cheerfuly outside a Crumbl Cookies storefront during a Free Cookie Day celebration. The retail store features custom exterior building signage, window decals, and large pink balloons framing the entrance.
A clean exterior view of a Crumbl Cookies storefront situated in a brick building. The entrance features prominent dimensional logo signage mounted above the doorway, branded window graphics, and a projecting blade sign.
Exterior view of a Crumbl Cookies bakery storefront featuring dimensional white logo signage mounted on a red building facade. The glass front displays large custom vinyl window graphics depicting stacked chocolate chip cookies alongside store information.
Exterior view of the Crumbl Cookies bakery storefront showing a dark dimensional sign mounted above double glass entry doors. The surrounding windows feature custom white vinyl graphics and promotional messaging.
A group of Crumbl Cookies team members pose together outside the store entrance beneath a decorative pink and white balloon arch. Above the entrance, a custom dimensional Crumbl Cookies exterior sign is mounted on the modern dark brick building facade.
The exterior of a Crumbl Cookies store featuring a black rectangular brand sign above a dark metal canopy awning. Below, glass double doors and windows display custom promotional window graphics and store information on a stacked stone building facade.
An exterior view of a Crumbl Cookies bakery location featuring a black illuminated electric sign above the glass entrance doors. Cars are parked in front of the strip mall storefront under a clear sky.
An exterior shot of a commercial retail center featuring individual storefront business entrances with custom channel letter building signage and red awnings. A white SUV is parked directly in front of the building under a partly cloudy sky.
Exterior view of a Crumbl Cookies bakery shop featuring white dimensional letter signage mounted above large glass storefront windows. The building exterior features modern grey finishes with clean commercial branding.
An interior shot featuring a circular illuminated lobby sign installed for Baod Up. The wall-mounted sign features halo backlighting around a black circular base with the company's cartoon mascot logo.
A custom pink Ford Bronco featuring bold black Crumbl branding along its side panels. The vehicle is fitted with large off-road tires and is parked outdoors under a bright blue sky.
An enclosed utility trailer featuring a full custom vinyl wrap for Crumbl Cookies, displaying an array of cookie graphics against a signature pink backdrop. The design prominently features the Crumbl logo on the side panel along with durable diamond plate trim.
A storefront entrance featuring custom vinyl window decals for Crumbl Cade, including the brand logo and starburst graphic. The pink-tinted interior showcases a black-and-pink checkered tile floor and modern arcade-inspired design elements.
This image showcases the storefront branding for a Crumbl Cookies location, featuring two primary signs: a rectangular black raceway with white illuminated channel letters and a chef logo on the wood-paneled corner, and a circular logo sign on the adjacent stone wall. The modern building design combines textured white stone and warm wood siding, complemented by black awnings and gooseneck lighting fixtures above the circular sign. Large glass windows display additional interior window graphics, enhancing visibility and brand presence from multiple angles.
The image captures a Crumbl Cookies storefront at night, featuring an illuminated, front-lit channel letter sign and logo above the glass entrance on a stone facade. The entrance is decorated with pink and white balloons and potted plants, suggesting a grand opening or event. An A-frame sidewalk sign on the left advertises 'FREE COOKIE DAY' with branding and a product photo.
An exterior photograph of a Crumbl Cookies storefront displaying a black dimensional sign with white routed letters and a chef logo mounted above the entrance. A festive pink and white balloon arch frames the open doorway, while a portion of a white SUV is visible in the foreground. Window decals with messages like "WE DELIVER." and operating hours are visible on the glass doors.
A side profile shot of a distinctive pink Ford Bronco in a sunny parking lot. The vehicle features a bold black Crumbl logo decal applied across the side doors, acting as mobile branding for the popular cookie company. The truck has a black top, black details, and knobby off-road tires, contrasting sharply with the bright pink body color.
This interior shot showcases the branding for a Crumbl Cookies bakery, highlighting three large, black dimensional cookie icons mounted on a clean white wall. The modern open-concept space features visible baking equipment behind glass, point-of-sale tablets on a white counter, and distinct pink accent walls in the background.
This image captures a busy storefront scene at a brick-faced retail plaza, featuring channel letter signage for businesses including 'Crumbl Cookies.' A diverse crowd of customers stands in a long queue along the sidewalk, highlighting the effectiveness of the prominent, modern branding and storefront visibility.
This interior shot highlights wayfinding signage within a bakery environment, specifically a service counter clad in clean white subway tiles. Bold, black dimensional letters spelling "pick up" are mounted directly onto the tile, creating high contrast for easy readability. In the background, distinctive pink Crumbl Cookies packaging boxes are visible on the counter, alongside an employee working near commercial ovens.
An escalator within a modern facility is decorated with pink adhesive wraps featuring the Crumbl logo and 'Class of '23' text. The branding is applied across multiple glass panels, creating a cohesive marketing display for an event.
A daytime photograph captures the exterior of a 'Crumbl Cookies' storefront located in a modern brick and stone retail building. The main signage features illuminated channel letters and a circular brand logo mounted prominently on the upper brick facade. Large glass windows with black awnings are below, along with landscaping, a park bench, and parked cars, illustrating a typical suburban commercial setting.
A large black dimensional sign for 'Crumbl University est. 2022' is mounted on a pink feature wall decorated with a pattern of state pennants. The wall is located at the end of a modern hallway with light-colored tile flooring and a decorative pendant light fixture.
This image showcases a custom interior branding installation for Crumbl Cookies. The large pink feature wall is adorned with a repetitive grid of white panels, each prominently displaying the Crumbl Cookies logo, situated in a modern office lobby next to an elevator.
A large-scale interior wall mural featuring a detailed black and white line drawing, resembling an architectural sketch. The drawing depicts a small house-like building with a porch and surrounding trees, featuring a prominent sign that reads 'Crumbl'. This environmental graphic is positioned high on a wall above an exit sign within a modern retail space with exposed ductwork and large glass windows.
A Ford F-150 pickup truck is shown with a full custom vehicle wrap. The entire truck is covered in a light pink vinyl base with a dense pattern of black line-art dessert and bakery items, including cookies, ice cream, and mixers. Bold text reading '#SWEET,' 'WARM,' and 'MELT IN YOUR MOUTH' is clearly visible, serving as a mobile billboard for a food business.
A light pink delivery truck is completely covered in a high-quality full vinyl wrap. The wrap features large, realistic photographic illustrations of various tarts and cookies with detailed toppings like a lime wedge and chocolate chips. The design effectively brands the vehicle for a bakery or dessert business, extending over windows and around wheel wells.
This image shows the exterior storefront of a Crumbl Cookies retail bakery on a sunny day. A pink dimensional wall sign on a grey brick pillar features the brand logo and text. The large glass entry doors are covered in custom, frosted white vinyl decals depicting various baking icons and slogans like '#SWEET' and 'MELT IN YOUR MOUTH'.
A white plastic A-frame sidewalk sign displays a promotional poster for Crumbl's 'Thin Thursdays' cookie event. The poster features a large stack of thin, chewy cookies and clean, minimalist branding against a neutral interior background.
A neat stack of white promotional cards is shown on a neutral background. The cards feature bold black text on the left stating "FREE DRINK ON US!" and smaller text below indicating redemption at Crumbl. On the right, there's a simple, stylized illustration of a pink drink cup with a black straw, with the Crumbl name printed vertically on it.
A laptop in a cozy workspace setting displays a specialized marketing management platform for Crumbl. The screen shows various branded assets including vehicle wraps and promotional signage, illustrating a digital asset management system in use.
This is a photograph of a light pink Ford Escape SUV with a partial vehicle wrap for Crumbl Cookies. Large black vinyl lettering and the Crumbl chef icon are displayed on the driver's side door, while the rear window features a matching white decal with the company name, logo, and local contact numbers. The branded vehicle is parked on a residential street in front of green trees under a bright sky.
A Ford F-150 pickup truck, fully wrapped in light pink with the black Crumbl Cookies logo and text on the door, is parked on a brick-paved street. The background features a charming, blurred street scene with brick buildings and bistro lights, suggesting an evening setting.
This image shows the interior branding of a Crumbl Cookies shop, featuring three black cookie-shaped signs with bite marks in varying sizes on a white wall. A step ladder is visible in the foreground, indicating the recent installation of these decorative interior design elements.
Three fabricated, thick black circular discs are aligned horizontally on a polished speckled granite countertop. Each disc displays a clean, white outline logo of a smiling chef's hat shaped like a bitten cookie. These pieces likely represent prototypes or finished examples of interior dimensional branding signage for a food service or bakery business.
A detailed photograph of a large chocolate chunk cookie leaning against a black quality control puck designed for Crumbl bakeries. The puck has a pink label with instructions to use it for confirming cookie size, shape, and bake quality, placed on a modern kitchen counter with a blurred background.
A pink delivery truck features a full vehicle wrap showcasing high-resolution images of various Crumbl cookies. The wrap covers the entire body of the step van, creating a vibrant mobile advertisement.
An interior view of a contemporary Crumbl cookie shop shows clean lines and minimal decor. A large, pink, script-style illuminated sign on the back wall prominently displays the brand name 'crumbl', creating a distinct ambient glow. Glass display cases filled with cookies are positioned on stainless steel and white counters, with a cookie rack to the far left, demonstrating the operational setup of the bakery.
A modern and clean interior of a Crumbl cookie shop is shown. A prominent wall sign features illuminated pink halo-lit dimensional letters spelling 'crumbl'. Digital menu boards display cookie options above the marble service counter, complemented by white subway tile walls and polished floors.
This image displays a full vehicle wrap applied to a Ford Bronco, transforming the exterior into the signature pink color associated with the Crumbl Cookies brand. The company's name, 'crumbl', is prominently featured in large, lowercase black typography across the driver and rear passenger doors, creating a striking contrast against the pastel background. The vehicle is showcased in a clean, white studio environment, emphasizing the high-quality finish and seamless application of the branding graphics.
A RAM pickup truck featuring a full custom vehicle wrap in signature pink for Crumbl Cookies. The design displays black line-art doodles of desserts and kitchen tools, alongside branded text like '#SWEET' and 'MELT IN YOUR MOUTH'.
A diverse fleet of Crumbl-branded vehicles is displayed against a plain white background, ranging in size from a semi-truck to a Mini Cooper. Each vehicle is completely wrapped in the company's signature light pink color and features the black 'crumbl' wordmark and cookie logo.
A diverse fleet of light pink delivery vehicles, ranging from a large semi-truck to a motorcycle, is displayed on a white background. Each vehicle, including box trucks, vans, and small cars, is consistently branded with the black 'crumbl' wordmark and chef hat logo, demonstrating a complete fleet vehicle wrap program.
Crumbl
Exterior and Interior Signage
Crumbl Cookies needed a consistent brand presence to support its rapid expansion across the country. Each new location required clear, visible signage that would attract customers and maintain brand recognition from the street and within the store. Our team provided a turnkey solution, ensuring quality and uniformity across multiple franchise sites.
Exterior Branding
We fabricated and installed custom illuminated channel letters for each storefront. These prominent signs, often mounted on brick or wood-paneled facades, used internal LED lighting to ensure high visibility day and night. The crisp, modern lettering and logo stood out in busy retail plazas, drawing attention to the new cookie shops.
Interior Elements
Inside, we produced dimensional wall graphics and wayfinding signs to enhance the customer experience. Large, black cookie icons with bite marks were mounted on clean white walls, reinforcing the brand identity in the open-concept bakeries. We also installed clear dimensional "pick up" letters on subway-tiled counters, guiding customers efficiently.
The result
Bright lights on a new building.
Dimensional icons on a white wall.
Customers queuing for cookies.
Project at a glance
- Photographs on file
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This work was designed, fabricated and installed by Notatek’s own crew at our American Fork, Utah shop.